Starbucks is pulling the plug on Odyssey, its Web3 rewards program that gave participants get admission to to collectible NFTs. The corporate up to date its on Friday to let participants know that the beta program is last on March 31, and they’ve a bit over per week left to finish any closing actions (referred to as trips). The ones will close down March 25. Customers received’t lose their Stamps (Starbucks’ NFTs), that are hosted on Nifty Gateway, however they’ll have to enroll in Nifty the use of their Starbucks Rewards e-mail to get admission to them there, in the event that they haven’t already.
Starbucks was once overdue to the NFT sport with Odyssey, which introduced in beta in overdue 2022 — smartly after pastime within the virtual collectibles peaked. In contrast to another NFT ventures from main manufacturers, despite the fact that, it gave the look to be aiming for greater than a snappy money snatch. It gamified the rewards device, providing actions and coffee-related mini-games that inspired participants’ ongoing participation.
In a dialog with revealed simply final month, Odyssey group lead Steve Kaczynski emphasised the group part, pronouncing, “I’ve noticed that individuals who reside in California within the Starbucks Odyssey group are actually just right pals with other people in Chicago and they’ve met up in actual lifestyles every now and then. This by no means would have took place if now not for Web3.” But it surely’s 2024, and types and shoppers alike have lengthy since moved on from NFTs. (Naturally, Forum3, which labored with Starbucks on Odyssey, turns out to have pivoted to AI).
Starbucks says the Odyssey market, the place participants may just purchase and promote their stamps, will transfer over to the Nifty market. They may be able to additionally withdraw their Stamps to industry them on different platforms.
