On Wednesday, Disney held its Q2 earnings call. Throughout the decision, Disney CEO Bob Iger published that the corporate plans to mix Disney Plus and Hulu right into a “one-app enjoy.”
Whilst we proceed to provide Disney Plus, Hulu, and ESPN Plus as standalone choices, this can be a logical development of our DTC [direct-to-consumer] choices that can supply better alternatives for advertisers whilst giving package deal subscribers get admission to to extra tough and streamlined content material, leading to better target audience engagement and in the end resulting in a extra unified streaming enjoy
Sooner than you get too desirous about the transfer, there’s a caveat. Together with bundling the platforms in combination, Iger additionally published that there might be a worth building up for ad-free tier subscriptions.
In the meantime, the pricing adjustments we’ve already applied have confirmed a success, and we plan to set the next value for our ad-free tier later this 12 months to higher replicate the price of our content material choices.
As of the time of this writing, an ad-free plan on Disney Plus prices $10.99. This subscription value was once raised simply closing 12 months, together with Disney including an ad-supported tier. Even though Iger discussed a worth hike is coming sooner or later, he didn’t say how a lot the brand new value might be.
