The NewJeans site
The newest Shot on iPhone collaboration is a track video from NewJeans shot fully on an iPhone 14 Pro.
Shot on iPhone is a campaign from Apple intended to exhibit the photograph and video features of iPhone. It has produced the whole lot from huge billboards to complete motion pictures.
The newest collaboration is one with Ok-pop band NewJeans at the track video for “ETA.” Consistent with a report from AdAge and extra showed through the track video itself, the video was once shot on an iPhone 14 Professional.
Whilst the iPhone 14 Professional digital camera and sensors are able to generating 4K ProRes video, stabilized Motion Mode video, and Cinematic Video, it can not care for each problem unaided. A disclaimer within the video suggests further {hardware} was once used, like lenses, gimbals, and water resistant circumstances.
Regardless of the extra equipment, the video displays the iPhone was once in a position to seize high quality video even in difficult environments. Parts of the video happen at night time, underwater, and on a drone.
Apple prior to now labored with NewJeans for the Apple Gangnam opening. An in-store pop-up showcasing spatial audio track recorded through NewJeans was once to be had as a Lately at Apple consultation.
Even the NewJeans site is a stylized iPhone 14 Professional with interactive buttons that opens apps. Regardless that, the battery indicator is at an uncomfortably low degree.
The music video and extra content material from NewJeans is to be had on Apple Music. At the back of the scenes pictures of the track video’s construction shall be to be had at the band’s Instagram and TikTok.
