UrbanPiper, a cafe control platform that processes 18% of all on-line meals orders in India, has raised $24 million in a brand new financing spherical from plenty of buyers together with Swiggy and Zomato, the 3 corporations stated Monday.
The six-year-old startup’s Collection B investment used to be led by way of current buyers Sequoia Capital India and Tiger World. Pankaj Chaddah, a founding father of Zomato, Ankit Nagori of Curefoods and Khadim Bhatti and Vara Kumar are amongst some angels who’ve additionally invested within the spherical.
The majority of eating places that promote on-line generally tend to care for companies with more than one meals supply startups. This most often signifies that the personnel at the ones eating places have to regulate more than one corporations’ control apps and painstakingly observe order flows and stock on all products and services.
UrbanPiper operates a one-shop app that syncs stock and trade flows with more than one products and services immediately.
“For plenty of eating places, it’s no longer possible for meals supply corporations to supply them the machine, dashboard, detailed research on billing and invoicing. We’re in a position to ship on that. Once we all come in combination, we will all more than likely do a greater task and transfer the trade ahead,” stated Saurabh Gupta, co-founder and leader govt of UrbanPiper, informed TechCrunch in an interview. “Those chains, their volumes had been too prime and at that scale, they might no longer function more than one dashboards.”
The startup now processes 14 million orders a month, up from 2 million it processed in 2019, when it raised its Collection A investment, he stated. “We’ve additionally grown the choice of eating places we serve by way of 10 occasions,” he added.
“Quite a lot of occasions as a cafe proprietor, you need to switch your pricing, upload other pieces, run particular campaigns on new manufacturers in positive places, we provide these kinds of flexibilities,” he stated.
UrbanPiper has additionally expanded to seven countries out of doors of India, together with some in MENA and EU. With the proliferation of meals supply corporations, eating places around the globe are going through an identical demanding situations, he stated.
“The eating place ecosystem is evolving hastily with converting client wishes,” stated Shraeyansh Thakur, Predominant at Sequoia India, in a remark.
“Because of pandemic-led disruptions, traders now increasingly more wish to undertake virtual channels and improve their operations. UrbanPiper is at the leading edge of this virtual transformation and is strategically situated to construct infrastructure connecting virtual avid gamers to traders within the F&B ecosystem. Sequoia Capital India is worked up to deepen the partnership with the UrbanPiper group as they construct additional on their project to empower eating places globally, and welcome Zomato and Swiggy to this partnership.”
The startup, which manages over 27,000 eating place places throughout 8 international locations plans to deploy the contemporary price range to release in additional areas throughout India, MENA and EU and objectives to onboard over 200,000 eating place places within the subsequent two years, it stated.
“UrbanPiper is one in all our key companions enabling us to seamlessly have interaction with eating places and scale quicker via their point-of-sale answers. Addressing explicit wishes, the group has at all times discovered tactics to bridge gaps by way of making a win-win for each eating places and Swiggy. We’re serious about the marketplace possible and stay up for scaling our spouse community with their persisted fortify,” stated Sriharsha Majety, leader govt of Swiggy, in a remark.
It is a growing tale. Extra to apply…
