Based in 2017 through entrepreneur Val Yakovchik, MoxieLash specialises in promoting first-of-its-kind, cutting edge magnetic eyelashes and eyeliners that proceed to disrupt the wonder trade. Dedicated to offering awesome answers to make-up fans all over the place, MoxieLash is attractiveness without boundary lines, strongly grounded in a group of unique, assured, fierce and general badass people. Neighborhood is on the center of what MoxieLash does, having constructed lasting buyer loyalty and a group of insiders.
Since its release, MoxieLash has grown exponentially and has cast a cult following amongst celebrities, influencers and make-up artists who’ve transform obsessive about the logo’s high quality merchandise which require minimum effort, but ship most effects.
MoxieLash’s project is to proceed to innovate via pioneering new generation and to empower lives through handing over at the promise to be your last-lash-stop.
The issue:
On launching, MoxieLash created a large number of buzz inside the marketplace, however they quickly realised that they needed to proceed to innovate to stay tempo with competition. They knew attracting shoppers used to be simplest part the struggle, and so they had to retain those shoppers through making them unswerving to MoxieLash in order that they transform repeat clients.
With this in thoughts, they tasked the full-service electronic mail advertising company, Kinga Dow, with researching and recommending the most efficient loyalty spouse that complimented their trade.
Having researched and interviewed quite a lot of loyalty platforms, Kinga Dow narrowed it right down to LoyaltyLion. In the long run, MoxieLash decided on LoyaltyLion as their most popular loyalty spouse as a result of:
- Platform scalability and versatility that suited the desires of the rising ecommerce retailer
- Highest-in-class integrations together with Klaviyo for MoxieLash’s advertising automation wishes
- Deep capability fortify for Shopify Plus
- Prime ranges of customisation in the course of the platform that used to be fast and simple to enforce
- Superb customer support with one to 1 fortify
The answer:
MoxieLash labored with Kinga Dow and LoyaltyLion to construct an innovative loyalty program that comes with:
- An built-in, on-brand loyalty program web page with explainers and a devoted URL
- Program tiers to gamify the loyalty revel in and trap shoppers to buy, ceaselessly to liberate tier-specific advantages. Those come with VIP Early Get entry to for Top rate and Status participants and relying at the stage of club, expanding increments of issues awarded on a member’s birthday
- Loyalty emails customized with loyalty information by way of an integration with Klaviyo
- Complicated options for Shopify Plus checkout reminiscent of Issues Slider
- A referral program customised with their branding
In combination they agreed at the construction and capability in their loyalty program and created an electronic mail business plan to check.
LoyaltyLion additionally educated MoxieLash at the control of the loyalty program so they may simply make adjustments and updates on an ongoing foundation.
Common automatic electronic mail conversation with shoppers used to be key to the luck in their loyalty program. Loyalty emails have been populated with 12 loyalty information issues, reminiscent of issues earned, distinctive referral URL, and rewards to be had. Those are despatched out to shoppers frequently and particularly with a focal point on two segments: unswerving shoppers and unengaged, non-loyal shoppers.
The effects:
The usage of LoyaltyLion together with Klaviyo has allowed MoxieLash to run and deal with a a hit electronic mail technique that drives buyer retention and will increase buyer lifetime worth.
In simply 365 days, MoxieLash’s loyalty program delivered:
- 1.5x upper reasonable selection of orders from loyalty program participants than non-members
- 1.5x upper reasonable spend from loyalty program participants than non-members
- A 3x upper repeat buy charge from loyalty program participants (first to 2d buy)
Over the years, MoxieLash has endured to paintings with LoyaltyLion and Kinga Dow to optimise their means. A assessment of the e-mail advertising program resulted in MoxieLash switching their loyalty emails from adhoc to weekly campaigns. This boosted the of completion of loyalty actions from a median of 21,000 to a top reasonable of 160,000 finished actions.
They’re additionally a number of the first shops to enforce the most recent options inside of LoyaltyLion’s market-leading integration with Klaviyo, that have allowed them to arrange the next new brought about electronic mail flows:
- A welcome creation to the Moxie Insider Membership
- Submit-purchase emails adapted to participants and non-members
- Tier improve or downgrade notifications
- Per 30 days praise reminders
- Rewards and issues for a Birthday tournament
A MoxieLash spokesperson mentioned: “LoyaltyLion’s products and services in point of fact set them with the exception of different loyalty suppliers. We had professional assist and steerage each step of the way in which, from implementation and onboarding to one-to-one buyer fortify, and steady optimisation of our program with our devoted buyer luck supervisor.”
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